April 10th, 2012

Headline check: I am positive I’m not the first one to read this United Chase MileagePlus Explorer ad and react to the winky-wink headline+subhead (“Free Checked Bag. Don’t worry, you’ll get used to it”) with a bit of irritation. Um, I was quite used to free checked bags until you took that away and charged me for it.

Don’t get me wrong, free checked bags is a fine perk for a rewards card or program. But brands need to have some memory about how they re-stage the return of something that was included beforehand. This was lazy + kinda stupid.

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You're either the pigeon or the statue. — Dilbert